3 things every brand designer should consider in 2023
In today’s world, where competition is fierce and attention spans are short, branding has become more crucial than ever before. Every year, the brand design industry is welcomed by new trends and skill sets which becomes necessary for brand designers to possess and understand so they can stay ahead of the game. In this article, I’ll discuss three things I believe every brand designer should consider in 2023 having closely observed the brand design space so far. By keeping these factors in mind and implementing them, you will stand out in a crowded industry as they will shape the future of your design career in 2023.
1. Motion design in brand presentations
Motion graphics and animations are becoming increasingly popular in the world of branding, and for a good reason. More recently than not, brand design agencies like Studio Koto have been using motion to create impressive design presentations on social platforms and this is gradually becoming every brand designer’s presentation template. Motion can help bring static designs to life, adding an extra layer of depth and interest. It can also help communicate complex ideas more engagingly. Motion graphics when used in presentations, social media content, and even on websites create a more immersive experience for the user. Be it by self-implementation or through collaboration, designers who can incorporate motion into their work are likely to be in high demand in 2023 and beyond.
2. A website portfolio
In today’s digital age, having a website portfolio has become more important than ever before. We hear less of conversations on whether brand designers should have a website given the many other portfolio options available and more on how to go about building one. With the rise of no-code web builders like Webflow and Framer, getting a website portfolio has become easier and the entire design industry seems to be tilting toward that direction in a bid to give their branding a more professional feel. While this does not nullify the importance of other existing portfolio platforms, a well-designed website portfolio can be a game-changer in your brand design career, helping you showcase your design skills and creativity, comfortably housing your products and services, and letting you stand out in the industry.
3. Implementing AI in workflow
Although there lies the concern of if Artificial Intelligence (AI) is coming for brand designers’ jobs, there’s no denying it’s changing how the entire design industry works in many ways. Brand designers can use AI-powered tools like ChatGPT to better their workflow thus allowing them to focus on more creative work. From analyzing information and providing data insights to being able to create case studies and copywriting for brand projects, AI-powered tools can be used to make better design decisions and create more personalized designs for brands, helping them connect with their target audience on a deeper level, thereby increasing a brand designer’s skillset in 2023.
In conclusion, brand designers must be aware of the changes in the brand design space and adapt to the important trends and technology to stay relevant. Implementing the use of motion design in brand presentations, having a website portfolio, and working with AI-powered tools are three things I will recommend that every brand designer considers in 2023.
