In today’s world, where competition is fierce and attention spans are short, branding has become more crucial than ever before. Every year, the brand design industry is welcomed by new trends and skill sets which becomes necessary for brand designers to possess and understand so they can stay ahead of…

Nigeria, like many other countries, is no stranger to the political season. As the nation undergoes another election, the focus is on the presidential candidates and the emergence of the next ruler of the nation. …

When brands choose to redesign, they do it for a lot of good reasons. For them, it’s a new look, a strategy to enter a new market, appeal to a new target audience, align with a new brand statement etc. But it doesn’t always work that way. We see brands…